What Kind of a Leader Are You?
I’ve noticed through my marketing efforts for HomeWerx that even though HomeWerx is a much needed and viable option to the traditional method of providing a company’s workforce with the things an employee needs to complete daily tasks, that there are many executives that I have reached out to that have closed minds to any idea of improving processes within their company that in turn increase productivity and ultimately profitability.
One of the tools I use to contact prospective clients is LinkedIn. In my message, I present what HomeWerx does, its uniqueness and how it solves the problem of providing for the “work from home” employee. Often the message I have returned to me is “no thanks” without even having heard the first thing about what we offer.
This got me thinking….What kind of a leadership style do you have? Are you a leader that believes they have the solution to every problem? Are you open minded to workable solutions that you haven’t explored before? If you are not open to anything that could solve a particular problem or improve the workplace ultimately leading to happier, more productive employees and improved profits, then this article is for you….
Think about the current partnerships you have in your organization today. Companies that provide you with the things your company needs to provide your goods and services to your client base. How did you come to do business with them? Did you simply buy their products without any demonstration, explanation, or analysis on what they could do to solve a particular problem? Any company that would choose such a company or solution in that manner would be failing their fiduciary responsibilities to the organization. Well, the opposite is true as well. Think about the first time one of today’s large organizations burst into the market. Amazon, Apple, Microsoft, Tesla, and Google were not household names when they formed but look at the success they have had since then. Why? Because they have solutions that their markets need to be successful.
Through the course of the years, we have faced many changes in the marketplace. Y2K, The housing bubble burst, the Affordable Healthcare Act, aka Obamacare and now the Covid-19 pandemic. All these tough times have also opened up opportunities for others. Covid-19 forced many corporations of all sizes to send their workforce home or else face economic disaster. The companies that were quick to form a solution to this need are the ones flourishing now. Zoom is the best example I can give right now. As a result of Zoom’s success, teleconferencing meetings are more common than ever and will continue to grow into the future. Yet many companies that refused to utilize teleconferencing in the past now rely heavily on it and have learned that this method of communication is not only safe for everyone, but it is effective and far less expensive and much more flexible than gathering multiple participants together for traditional meeting settings.
When companies reach out to me to pitch their products or services, I am quick to listen. I want to know if they have a solution that I am in need of. They believe they have a product that can do such a thing or otherwise they wouldn’t reach out. Much like a pain or illness I have when I go to the doctor. I don’t know what the solution or treatment is. I am not a doctor. So, when the doctor prescribes me medication that heals me or offers a treatment regimen to cure my pain, I am all ears. You should take the same approach when it comes to your business. Maybe the solution to the problem you are trying to solve exists.
So, the next time you are contacted by someone that is offering a solution that you may be experiencing, why not allow them a few minutes to explain their product or service before discarding them in short order with a “no thanks”, “ not interested” or my favorite, “take me off your call list”. I am fairly sure that when you began your employment with your company, you vowed to be fiduciarily responsible and look at all options to improve the bottom line. We owe it to each of us to be a good corporate and kind citizen.
Founder- HomeWerx, LLC